Case studies
Results from brands like yours.
The real sales lift streaming TV drove for growth brands, tested against shoppers who never saw the ads.
At a glance
What CTV with Keynes has delivered.
Case studies
Find a brand like yours.
Dental supplies
Net32
Checked by an outside firmAn online marketplace for dental professionals wanted to know if TV ads drive real sales or just awareness. An independent firm ran the test. The answer surprised them.
Read the story ›Apparel
Faherty
Checked by an outside firmA family-owned clothing brand used CTV to find new customers. Then an independent firm, Measured, put the results to a 30-day test.
Read the story ›Eyewear
Zenni Optical
Tested: ads vs. no adsAn online glasses retailer wanted more first-time buyers as it raised its budget, without letting return on ad spend slip. Here’s how CTV scaled.
Read the story ›Fan merchandise
TeePublic
Tested: ads vs. no adsA marketplace for fan apparel already liked its CTV results, but wanted to know how much the ads were really adding. What they found changed how they saw the channel.
Read the story ›Home fragrance
NEST New York
Platform reportingA luxury candle and fragrance brand moved its CTV from a self-serve ad platform to Keynes ahead of its biggest season. See what happened over the holidays.
Read the story ›Car care
Chemical Guys
Compared with previous providerA car-care brand wanted to see if Keynes could beat its existing CTV provider. We copied the old setup first, then changed the strategy. Here’s the side-by-side comparison.
Read the story ›Eyewear
Shady Rays
Platform reportingA sunglasses brand came back to CTV after earlier campaigns disappointed. This time, we aimed at travel and outdoor fans in its slowest months.
Read the story ›Motorsports parts and gear
Powersport retailer
Tested: ads vs. no adsA retailer of dirt bike and ATV gear wanted to know whether CTV or YouTube worked better. Similar regions got CTV, YouTube, both or neither. One clear winner emerged.
Read the story ›Health and wellness
Health supplement brand
Tested: ads vs. no adsA premium supplement brand wanted to know if its TV ads made its other ads work better. Keynes held the ads back from part of the audience to find out.
Read the story ›Pets
Pet food brand
Tested: ads vs. no adsAn online pet food brand ran CTV in its priority markets and compared them with markets that got no ads. The results shaped its next budget decision.
Read the story ›Health and wellness
Health subscription brand
Tested: ads vs. no adsA premium health brand with a subscription model used CTV to bring new people to its site, then let its search and social ads close the sale.
Read the story ›In their words
What clients say about working with Keynes.
…a genuine focus on what benefits our brand most, steering clear of self-serving strategies…
We’ve worked with multiple CTV partners in the past, and Keynes delivered not only stronger direct-response performance but also stronger incrementality validated through multiple geo-hold out tests.
How we measure
How we know these numbers are real.
Ad platforms often grade their own results, which makes them hard to trust. Every story in the library carries a label that says how its result was measured. Here’s what each label means.
Some regions or shoppers see the ads and a similar group doesn’t. The difference in sales between the two groups is what the ads added. You may hear this called a holdout or lift test.
An independent measurement company, such as Haus or Measured, ran or reviewed the test, so Keynes didn’t grade its own work.
We copied the brand’s previous CTV setup first, then changed the strategy, so the before-and-after comparison is fair.
Results as reported by the advertising platform. Useful, but not tested against a group that didn’t see the ads.
Written by others
Case studies from our partners and the press.
An industry publication and a partner company have written about Keynes results on their own sites.
Advertising trade news
How apparel brand Tuckernuck found the “why” behind its CTV ad performance
A report on the launch of Kortex, a Keynes product for reporting, and how the clothing brand Tuckernuck tested it early.
Read on AdExchanger ›
Partner success story
$7 back for every $1 spent on CTV, against a $5 goal
Dstillery, an audience data company that works with Keynes, wrote about a shared client: an online retailer of premium outdoor gear.
Read on Dstillery ›Talk to a strategist
Find out what CTV could do for your brand.
Thirty minutes with a senior Keynes strategist,
using your own data.
We’ll show you how brands in your category perform on CTV,
how we’d measure whether it’s working for you, and give you a
straight answer on whether it fits your business.