We knew there was a better way.

So we built it.

And we’re just getting started.

Keynes started with a clear vision: to build the ultimate platform for modern TV advertising. We wanted something powerful yet easy to use—built for top analysts, unbiased media traders, and clients who demand instant, crystal-clear data. The result? Smarter, more efficient TV campaigns that keep getting better. And this is just the beginning. As technology evolves, so will we—pushing the boundaries of what’s possible in CTV.

Team Leadership

More than big titles, expert support daily.

Dan Larkman

Chief Executive Officer

Dan leads Keynes with a sharp data foundation and a forward-thinking mindset. He’s always focused on how we can innovate, both internally and for our clients, driving smarter strategies and stronger outcomes.

TJ Hunter

Chief Marketing Officer

TJ brings fresh energy and a sharp eye for what makes a brand stand out. He helps shape how Keynes shows up, keeping the message clear, consistent, and memorable. With equal parts strategy and creative spark, he turns big ideas into marketing that people actually feel.

Fiona McKinnon

Chief Operating Officer

Fiona (or “Fi” to most) is the heartbeat of our operations. Known for her calm leadership and unmatched network, she fosters a mindful, connected workplace where people thrive and ideas take flight.

Sachin Telang

Chief Technology Officer

Sachin brings deep technical expertise and a clear-eyed approach to innovation. With nearly two decades in ad tech and data platforms, he strengthens Keynes’ technology foundation, making insights sharper, reporting faster, and performance across CTV easier to understand and trust.

Mallory Abernethy

VP, Client Services

Mallory leads with clarity, confidence, and care. She sets the standard for client service at Keynes, combining deep knowledge with precise execution to ensure every partnership runs smoothly and delivers results.

Chris Chen

Chief Revenue Officer

Chris builds relationships with ease, whether he’s on the road, at a conference, or catching up with a client on the course. He brings a wealth of knowledge and a deep sense of trust to every partnership.

Daniella Romanaggi

VP, Trading & Analytics

Daniella is the powerhouse behind performance. She brings keen instincts, trusted tools, and a deep understanding of what drives results, making her an essential force in turning strategy into impact.

Todd Lawson

Chief Financial Officer

Todd is a trusted advisor and financial expert with a deep background in corporate finance. He brings clarity, integrity, and a calm confidence to every challenge, helping guide Keynes with precision.

Brittany Alexander

VP, Product & Marketing

Brittany keeps us moving with purpose. She turns client needs into smart tools and leads the marketing that brings them, and the Keynes brand, to life. She's all about building with intention and making sure it lands.

The Keynes Way

01. Nothing but the truth

Accurate, raw, uncooked data is what we share with all of our clients, plus we make it convenient to integrate all of it. We hold nothing back.

02. More than a number’s game

We connect the right people, to the right message, at the right time across various screens. Our data is unmatched and so is our approach.

03. Relentlessly forward

We’re always adapting and developing more impactful and efficient ways to conduct CTV campaigns. Everyone wins when we stay ahead of the curve.

04. Serious client service

We offer high-touch support for all campaigns. Our dedicated team won’t let you drown in data or be blindsided by findings. We’re always ready to talk.

05. Let’s optimize it

A campaign launch is our starting point. “How can we improve?” is what our data/trade analysts never stop asking, and doing.

We make the difference

“Keynes has been a great partner in our digital growth. With their focus on CTV and clean attribution we were able to confidently scale our business together. They truly are partners in our growth.”

Jared Conley

VP Marketing

"We brought in Keynes to test them against an incumbent provider. We gave Keynes a few markets to begin with, but within a very short time, it was obvious that their methodology, reporting, and team were superior."

Paul Certo

VP Marketing

“Keynes have a great mix of analytical insight delivered with a personal touch. Their team is always ready to support with recommendations from targeting audiences to fine-tuning our creative…”

Calum Scott

Digital Marketing Specialist

Paul Certo

VP Marketing