About Keynes
CTV technology
that works.
Redefining CTV as a measurable and scalable growth channel for brands.
Our story
We knew there was a better way.
So we built it.
Anyone can launch CTV today. But proving how it works across an omnichannel media mix is the hard part.
Dan Larkman founded Keynes in 2018 after years in programmatic advertising. He believed growing brands deserved better technology and a sharper strategy than what the traditional model offered. So Keynes built one CTV technology platform that integrates across every channel and data source, giving brands a transparent view of CTV's impact.
Team leadership
More than big titles.
Expert support daily.
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Dan leads Keynes with a sharp data foundation and a forward-thinking mindset. He’s always focused on how we can innovate, both internally and for our clients, driving smarter strategies and stronger outcomes.
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TJ brings fresh energy and a sharp eye for what makes a brand stand out. He helps shape how Keynes shows up, keeping the message clear, consistent, and memorable. With equal parts strategy and creative spark, he turns big ideas into marketing that people actually feel.
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Daniella is the powerhouse behind performance. She brings keen instincts, trusted tools, and a deep understanding of what drives results, making her an essential force in turning strategy into impact.
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Sachin brings deep technical expertise and a clear-eyed approach to innovation. With nearly two decades in ad tech and data platforms, he strengthens Keynes’ technology foundation, making insights sharper, reporting faster, and performance across CTV easier to understand and trust.
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Chris builds relationships with ease, whether he’s on the road, at a conference, or catching up with a client on the course. He brings a wealth of knowledge and a deep sense of trust to every partnership.
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Mark brings strategic thinking and financial discipline, turning numbers into decisions that help Keynes grow smarter and faster. He’s helped scale high-growth companies through major milestones and periods of rapid change with curiosity, pragmatism, and a long-term perspective.
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Brittany leads product at Keynes, including Kortex, Kai and Konnect. She turns what brands need into tools they use every day.
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Mallory leads with clarity, confidence, and care. She sets the standard for client service at Keynes, combining deep knowledge with precise execution to ensure every partnership runs smoothly and delivers results.
