Strategist

Position Objective

Keynes Digital is a performance-first programmatic CTV partner helping high-growth brands scale through audience-first strategy, advanced analytics, and precise execution. We’re seeking a Strategist to act as the senior-most owner of account strategy and performance within their book of business. Sitting at the cross-section of client expansion, retention, and product feedback, you’ll manage relationships from agency brands to enterprise clients while partnering closely with Sales and leadership to scale the business. If you want real ownership over client success, a voice in evolving our CTV product, and front-row access to a transforming industry, this is your platform.

Key Responsibilities

• Portfolio Ownership & Revenue Growth: Serve as the accountable strategist across your account portfolio, driving Net Retention Rate (NRR) and portfolio expansion through data-backed performance strategies, proactive client communication, and execution excellence.
• Strategic Client Consultation: Position yourself as an indispensable partner to brand and agency executives—translating complex programmatic and CTV data into actionable growth roadmaps, performance optimizations, and audience-first campaign strategies.
• Full Lifecycle Account Management: Own the end-to-end client journey from onboarding to retention. Systematically surface high-impact insights, attribution trends, and strategic opportunities that lock in renewals and drive brands growth.
• Sales Collaboration & Upsell Execution: Partner directly with Sales to map out high-growth accounts within your pod, co-developing strategic pitch frameworks to secure expanded media scopes, test new channel capabilities, and unlock new budgets.

Measures of Success

• Book Portfolio Health & Net Retention Rate (NRR): Consistently drive strong NRR across your assigned portfolio by maintaining high client satisfaction, securing renewals, and expanding account relationships.
• Proactive Risk Mitigation & Churn Analysis: Regularly analyze performance data and churn patterns to identify at-risk accounts early—surfacing root causes and presenting actionable, data-backed solutions directly to leadership.
• Accelerated Client Onboarding & Early Expansion: Drive fast time-to-value for new client cohorts, securing initial campaign renewals and unlocking budget upsells within the first 90 days of partnership.
• Pod Performance & Talent Development: Foster a high-performance culture across your pod through continuous feedback, active mentorship of junior team members, and the retention of top-tier strategy talent.
• Revenue Collaboration: Partner seamlessly with Sales and Strategy leadership to map out account-growth pathways and cross-sell/upsell opportunities across both direct brand and agency partners.

Knowledge, Experience & Skills

• Industry Experience: 3+ years working within a digital media platform or publisher, ad tech platform, or incrementality partner.
• Client & Portfolio Leadership: 3+ years in a client-facing role directly managing and growing a portfolio of high-value brand and agency accounts.
• CTV & Programmatic Expertise: 2+ years specialized experience in Connected TV (CTV) or programmatic video within a client strategy, account management, or sales role.
• Pod & Internal Communication: Clear, deliberate internal communicator with proven experience collaborating across Sales, Strategy, and Operations, and guiding junior pod members to deliver unified performance.
• Strategic Client Management: Confident, executive-level communicator capable of managing expectations, navigating complex client conversations with finesse, and translating campaign data into strategic growth stories.
• Advanced Analytics: Expert-level proficiency in Microsoft Excel (data modeling, pivot tables, performance analysis) with a sharp ability to extract actionable insights from campaign analytics.
• AI & Operational Efficiency: Demonstrated usage of AI tools and modern workflows to streamline daily operations, speed up strategic reporting, and maximize productivity.