Director of Measurement and CTV
We're looking for a high-energy, consultative seller to expand our footprint with brands and agencies who are ready to move beyond black-box programmatic. This isn't a transactional sale — you're selling a strategic partnership. You'll own the full sales cycle, from prospecting through close and onboarding, acting as a trusted advisor who can translate complex programmatic concepts into clear, value-driven business cases for both practitioners and executives.
About Keynes
Keynes is a performance-first CTV platform helping high-growth brands scale through audience-first strategy, advanced analytics, and precise execution. We provide high-growth brands and agencies with a truly managed service that combines sophisticated AI-driven technology with hands-on human strategy. We don’t just run ads — we partner with clients to drive measurable ROI through Connected TV, video, and display advertising. In a category full of “black box” programmatic vendors, we’re building a reputation as the transparent, performance-first alternative — with the people and technology to back it up.
What You’ll Do
- Own full-cycle sales: Prospect, run discovery and demos, negotiate, and close — then guide a seamless handoff into onboarding.
- Sell consultatively: Analyze a prospect’s current media spend and demonstrate, in concrete terms, how Keynes’ programmatic strategy improves ROAS.
- Build and manage pipeline: Maintain a rigorous cadence of outreach, discovery calls, and demos, using HubSpot to track every stage with clean, reliable data.
- Lead executive-level conversations: Understand a prospect’s broader marketing strategy and priorities, and position Keynes as a long-term growth partner, not just a media line item.
- Stay ahead of the market: Track trends in CTV, OTT, and the cookieless future to position yourself — and Keynes — as a thought leader clients trust.
- Collaborate cross-functionally: Work closely with the strategy and trading teams to ensure smooth handoffs and long-term client success.
- Bring back market intelligence: Share competitive insights, client feedback, and market trends that help shape Keynes’ go-to-market strategy and product roadmap.
What Success Looks Like
- Consistently meeting or exceeding revenue targets with healthy, well-qualified pipeline coverage.
- Winning new accounts with the scale and long-term potential to become significant, durable revenue contributors.
- Delivering a consultative, executive-caliber experience that earns trust and turns first deals into expanding, multi-year relationships.
- Clean CRM hygiene and forecasting that gives leadership an accurate read on pipeline health at any time.
What You Bring
- 5 years+ of full-cycle B2B sales experience, ideally in Ad-Tech, MarTech, or Digital Media.
- A genuine hunter mentality — you’re energized by breaking into new accounts and building a book of business from scratch, and you don’t flinch at “no.”
- Exceptional communication skills — the ability to explain complex concepts (RTB, attribution modeling, measurement) in simple, value-driven terms to both practitioners and senior stakeholders.
- Strong business acumen — comfortable building a business case and quantifying ROI, not just pitching features.
- Integrity and radical honesty — you tell clients the truth, even when it’s not the easiest sell.
- Adaptability — you’re comfortable in a fast-moving, high-growth environment where process is still being built.
- Experience with HubSpot or comparable CRM/sales engagement tools is a plus.
Apply for this role
Send us your CV. We read every application, and you will hear back either way.