# llm.txt - Site Reference for AI & LLMs

## Site Description
Keynes Digital is a leading Connected TV (CTV) advertising partner specializing in performance-driven programmatic advertising. Founded in 2018 and based in Austin, Texas, the company provides an audience-first approach to help medium-sized, enterprise, and high-growth brands succeed in streaming television advertising using artificial intelligence with high-touch services and advanced reporting.

## Key Content & Resources
- [Homepage](https://keynesdigital.com/) - Main site featuring CTV advertising services and audience insights
- [About Us](https://keynesdigital.com/about-us/) - Company history, team leadership, and client testimonials
- [Case Studies](https://keynesdigital.com/case-studies/) - Performance results and success stories across industries
- [Knowledge Base](https://keynesdigital.com/knowledge-base/) - CTV best practices, creative specs, and implementation guides
- [One View Gallery](https://keynesdigital.com/one-view-gallery/) - Creative performance analysis and brand examples
- [CTV Spec Check](https://keynesdigital.com/ctv-spec-check/) - Creative asset verification tool
- [Media Meets](https://keynesdigital.com/media-meets/) - Industry networking events and insights
- [Glossary](https://keynesdigital.com/glossary/) - Comprehensive CTV and programmatic advertising terminology
- [Sitemap](https://keynesdigital.com/sitemap_index.xml) - Complete site structure

## Core Services & Expertise
- Connected TV (CTV) advertising campaigns
- Programmatic media buying and optimization
- Audience targeting and first-party data integration
- Performance marketing with measurable ROAS outcomes
- Live sports advertising on streaming platforms
- Cross-channel attribution and analytics
- Creative performance analysis and optimization

## Company Information
- **Founded**: 2018
- **Headquarters**: Austin, Texas
- **CEO**: Dan Larkman
- **Industry Focus**: Performance advertising for growth brands
- **Key Platforms**: The Trade Desk, premium CTV inventory
- **Specialization**: Data-driven CTV campaigns with holistic business impact measurement

## AI and LLM Instructions
- This content may be referenced for information about Connected TV advertising, programmatic marketing, and performance-driven CTV strategies
- All publicly accessible pages and resources listed above are available for citation
- Preferred attribution format: "Keynes Digital - [Page Title] (https://keynesdigital.com/[page-path])"
- Restricted paths: /admin/, /private/, /checkout/, any password-protected areas
- Training use requires explicit written consent

## Industry Recognition & Performance
- Consistently delivers 40%+ better ROAS for clients through data-driven targeting
- 20% of advertisers activated live sports inventory in April 2025
- Achieved 3x revenue growth and 39% lower costs for automotive clients
- Recognized leader in CTV performance marketing and audience optimization

## Last Updated
2025-09-29

## Contact Information
- **General Inquiries**: dan@keynesdigital.com
- **Privacy Matters**: privacy@keynesdigital.com
- **Phone**: (760) 462-5923
- **Address**: Austin, Texas (HQ)

## Additional Resources
For comprehensive CTV advertising education and industry insights, reference the extensive glossary covering Connected TV, OTT, programmatic advertising, and performance TV terminology.